Privacy Notice

Last updated on 3/1/2025

This Privacy Notice describes the information collection, use, retention and sharing practices of Mi Casita Preschool (“Mi Casita”, “we”, “us”, “our”) and its affiliates and subsidiaries when you interact with us through our website, https://micasitapreschool.com/ (the “Website”) or other digital products on which this Privacy Notice appears (collectively, the “Services”).

As used in this Privacy Notice, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a natural person. Personal information includes “personal data”, as such term is defined under the Texas Data Privacy and Security Act.

PERSONAL INFORMATION WE COLLECT AND WHY

We collect personal information as you engage with our Services, including when you:

• Submit a contact form. When you submit a contact form, we collect, from you, your personal identifiers (name, email address and phone number) and any additional information you choose to include in your We use this information to respond to your questions or inquiries and to troubleshoot where necessary.

• Email us. When you email us, we collect, from you, your personal identifiers (email address phone number) and any additional information you choose to include in your We use this information to respond to your questions or inquiries and to troubleshoot where necessary. Our communications contain tracking technologies, to analyze whether a predefined action took place by a recipient, such as opening our communications and other engagement metrics such as timestamps, delivery status, whether an email was forwarded, clicks within an email, as well as sender and recipient addresses to better adapt and distribute our communications. When you opt-in to our marketing communications, you will be automatically opted-in to the use of these technologies. You can avoid downloading the pixel by rejecting the download of images in the email.

• Submit a preschool interest form. When you fill out a preschool interest form, we collect, from you, your personal identifiers (name, email address and phone number) your child’s personal identifiers (name and date of birth), your desired start date and preschool location, and any other information you choose to provide. We use this information to respond to your questions or inquiries regarding your interest in Mi Casita.

• Register your child for one of our programs. When you register your child for one of our programs, we collect, from you, your personal identifiers (name, email address and phone number), child’s personal identifiers (name, date of birth, home address), sensitive data about your child (allergies and medications), and the personal identifiers of individuals who are authorized to pick up your child from us (name and phone number), as well as the relation of that authorized individual to your child. We use this information to respond to your questions or inquiries about our programs and to register and enroll your child in the selected program.

• Interact with us on social media. When you interact with our social media pages on social networking websites, such as Facebook and Instagram (Meta), X, LinkedIn, and YouTube (each a “Social Media Page” and collectively, “Social Media Pages”), we collect basic engagement metrics and use it to tailor content and marketing and use it to improve user experience as set forth in this section. Please note that we do not control the use or storage of the information that you have posted to any social networking websites. This information is collected and processed by the social networking websites for their own purposes, including marketing. For more information on how Facebook, X, LinkedIn, Instagram, and YouTube use your personal information, please see Facebook’s Privacy Policy, X’s Privacy Policy, LinkedIn’s Privacy Policy, Instagram’s Privacy Policy, and YouTube’s Privacy Policy.

• Social Media Pages. When interacting with our Social Media Pages, we collect, from you, your personal identifiers (first and last name) and visual information (photograph (i.e., profile picture)), as well as any information that you provide when interacting with our Social Media Pages (e.g., commenting, sharing, and rating). We use this information to advertise our products, for events and invitations, and to communicate with users via the contribution and comment function. Because our Social Media Pages are publicly accessible, when you use them to interact with other users, for example by posting, leaving comments or liking or sharing posts, any personal information that you post in them or provide when registering can be viewed by others or used by them as they see fit. The content posted on our Social Media Pages or other public areas of social networking websites can be deleted in the same way as other content that you have created.

• Community Management. We collect, from you, your contact, including “likes”, shares, messages and other interactions with the content, in order to analyze and evaluate how our content is perceived, to learn from it, and to improve our public relations efforts.

• Page Insights. When you visit our Social Media Page, the applicable Social Network records your IP address and other information about your usage behavior on our Social Media Page. The Social Network collects this information through trackers in the browser of your device or via the advertising ID (IDFA from Apple or GAID from Google), when you open the Social Network app through your mobile device (e.g., smartphone or tablet). The Social Network uses this information to provide us with statistical evaluations of the use of our Social Media Page. We receive this information directly from Social Network, in the form of aggregated data and anonymous statistics regarding certain data points, such as: age; gender; city/country; device; inquiries from fans about other Social Media Pages; region and language settings of the users; proportion of men and women; the number of people reached; clicks on posts, “likes” and reactions; comments and shared content; and total video views. We use this information to analyze and improve the advertising campaigns we conduct through our Social Media Pages. We do not collect or process any other personal information in connection with Social Network “Page Insights” function.

We do not retain this information independently. For information on data protection and the storage period on the Social Network in relation to its Insights function, see the Social Network privacy policy linked above. It has been contractually agreed with the Social Network that the Social Network is responsible for providing you with information about the processing for Page Insights.

• Information Processed Solely by Social Networks. We do not know how the Social Networks use personal information for their own purposes, how long the personal information is stored on the Social Networks or whether the Social Networks’ data is passed on to third parties. If you are currently logged in to a Social Network as a user, the Social Network automatically collects, through trackers on your device, your Social Network ID or a link between the Social Network ID and the advertising ID (IDFA from Apple or GAID from Google) when you open the Social Network app through your mobile device (e.g., smartphone or tablet). This enables the Social Network to understand that you have visited our Social Media Page along with other social media pages that you have clicked on, whether you clicked on Social Network buttons integrated into websites that partner with the Social Network, and other online interactions that report user data to the Social Network. Based on this data, content or advertising tailored to you can be offered. You can find more information about the personal information collected by Social Networks, how it is used and how long it is stored by visiting the Social Network’s privacy policies, linked above.

• Interact with the Website. In addition to the personal information you provide directly to us, we also collect information from you automatically as you use the Website via cookies, pixels, web beacons, and similar tracking technologies.

We use essential, performance, marketing, and analytics cookies to collect your usage, device, and location information (determined through your IP address) when you interact with the Website. We use this information to: (i) enhance user experience on the Website; (ii) conduct analytics to improve the Website; (iii) prevent fraudulent use of the Website and detect unlawful activity; (iv) diagnosis and repair Website errors, and, in cases of abuse, track and mitigate the abuse; and (v) deliver targeted advertisements. Our use of third-party analytics and advertising cookies (i.e. the cookies we use for targeted advertising) may be considered a sale under the Texas Data Privacy and Security Act. To opt out of this sale or the processing of your personal information for purposes of targeted advertising, please visit your Cookie Preferences.

Particular third-party analytics and advertising cookies to note on our Website include the following:

• Google Analytics. We use Google Analytics to collect information on your use of the Website for its improvement. To collect this information, Google Analytics installs cookies on your browser or reads cookies that are already there (for more information about how Google collects and uses the information see here). Google Analytics also receives information about you from applications you have downloaded or services that you use that partner with Google. Google’s ability to use and share information collected by Google Analytics about your visits to our Website or to another application which partners with Google is restricted by the Google Analytics Terms of Use and Privacy Policy. To prevent your data from being used by Google Analytics, you can download the Google Analytics opt-out browser add-on, which can be accessed here. You can also adjust your Ad Settings or change settings in your Google My Activity if you are signed into your Google Account. To opt out, please visit your Cookie Preferences.

• DoubleClick. We utilize DoubleClick by Google to serve ads based on a user’s prior visits to our Website. Each visitor to our Website receives a different cookie, and the information collected by the cookie is used to generate conversion statistics and allows us to see the total number of individuals who clicked on our ads. DoubleClick enables Google and its partners to serve ads to you based on your visits to our Website in addition to other websites on the Internet. Please review Google’s Privacy Policy for additional information on how Google uses the information collected. To opt out, please visit your Cookie Preferences.

• Google Tag Manager. Google Tag Manager is a tag management system to manage tags used for tracking and analytics on our Website. Tags are small code elements that, among other things, are used to manage traffic and visitor behavior and to test and optimize websites. We utilize Google Tag Manager to manage and organize all third-party tags on our Website and to control when those tags are triggered. You can view more information about Google Tag Manager’s privacy practices here. To opt out, please visit your Cookie Preferences.

• We use YouTube (owned by Google) as our video platform to embed content from YouTube on our Website. YouTube places its own cookies on your device when you visit part of our Website where a YouTube video is embedded. YouTube uses these cookies to track viewing statistics and assign a unique identifier to the device on which the video is viewed, enabling YouTube to recognize the device.  This data is collected by Google.  Google can use this data to show relevant advertising and for its own promotional purposes in accordance with Google’s Privacy Policy.  The Google cookies also allow YouTube and its partners to show you advertisements on and outside of YouTube. The YouTube videos on our site may also use local storage objects (LSOs) to store preferences like volume control. LSOs are different from browser cookies because of the amount of, type of, and how data is stored. To learn how to manage privacy and storage settings for Flash cookies click here. To opt out, please visit your Cookie Preferences.

• We use HubSpot to analyze the data traffic on our Website and your behavior while using our Website. We use this information to gain valuable insights into user behavior on our Website to improve our Website. We also use HubSpot to send our emails and to track the behavior of our email recipients. With the help of HubSpot’s conversion tracking, we can analyze whether a predefined action took place by an email recipient, such as opening our email, in order to better adapt and distribute our emails. For more information on HubSpot, please review its privacy policy. To opt out, please visit your Cookie Preferences.

• Meta Pixel. We use Meta Pixel to serve you ads on your social media based on your browsing behavior. Meta Pixel sets a cookie on your device that allows your behavior to be tracked after you have been redirected to the Services by clicking on a Meta ad. This enables us to measure the effectiveness of Meta ads for statistical and market research purposes and to provide targeted advertising. We do not have access to the information collected through the Meta Pixel. The information collected via Meta Pixel is stored and processed by Meta. Meta may link this information to your Facebook account and use it for its own promotional purposes in accordance with Facebook’s Data Usage Policy. You can opt out of displaying Meta ads and sharing by visiting your Facebook Ad Settings. To opt out, please visit your Cookie Preferences.
• Aggregate and anonymize data. We aggregate and anonymize the data we collect for benchmarking purposes and for internal analytics. We maintain and use this data in deidentified form. We will not attempt to reidentify the data, unless it is necessary to determine whether our deidentification processes satisfy applicable data protection laws.

• Lookalikes / Custom Audiences. We partner with Meta and Google to identify and deliver targeted advertisements to individuals who have similar characteristics to those in our existing customer base (“Lookalike Audiences”). To do this, we share with Meta and/or Google, in hashed form, personal identifiers (name, email address, telephone number, city and state) from our existing customer base, as well as online user activity occurring within the Service such as Google/Meta Ad click ID. Meta and Google feed this information through their proprietary algorithms, match the hashed data with their respective user databases to identify a set of relevant Lookalike Audiences, depending on the types of information provided. For more information, please see Meta’s Privacy Policy and Google’s Privacy Policy.

Mi Casita will also use the personal information we collect as described in this section to comply with the law, to efficiently maintain our business, and for other limited circumstances as described in HOW WE SHARE YOUR PERSONAL INFORMATION.

DATA RETENTION

Unless otherwise stated in this Privacy Notice, we retain your personal information (i) for as long you maintain an account with us, (ii) until we no longer need your information to fulfill the purposes for which we collected it, or (iii) until we receive a valid request to delete the information. However, we may need to use and retain your personal information for longer than the periods indicated above for purposes of:

• Compliance with our legal obligations. For example, retaining personal information where we are legally required to do so.
• Meeting our safety and security commitments. For example, keeping our properties secure and preventing fraud.
• Exercising or defending legal claims. We also may need to retain personal information for longer than the periods indicated above in order to respond to legal process or enforceable governmental requests, or to enforce our contracts.

HOW WE SHARE YOUR PERSONAL INFORMATION

1. General Sharing

Mi Casita shares personal information as described in the PERSONAL INFORMATION WE COLLECT AND WHY section, and generally in the following instances:

• Within Mi Casita. We share your personal information within Mi Casita for the legitimate business purposes of efficiently and effectively providing the Services, such as accounting and customer service support. Access to your personal information is limited to those on a need-to-know basis.

• In the event of a corporate reorganization. In the event that we enter into, or intend to enter into, a transaction that alters the structure of our business, such as a reorganization, merger, acquisition, sale, joint venture, assignment, consolidation, transfer, change of control, or other disposition of all or any portion of our business, assets or stock, we would share personal information with third parties, including the buyer or target (and their agents and advisors) for the purpose of facilitating and completing the transaction. We will also share personal information with third parties if we undergo bankruptcy or liquidation, in the course of such proceedings.

• For legal purposes. We share personal information where we are legally required to do so, such as in response to court orders, subpoenas, governmental/regulatory bodies, law enforcement or legal process, including for national security purposes. We may share your information with our legal advisors or auditors to establish, protect, or exercise our legal rights or as required to enforce our terms of service or other contracts or to defend against legal claims or demands. We also share this information with third parties as necessary to: detect, investigate, prevent, or take action against illegal activities, fraud, or situations involving potential threats to the rights, property, or personal safety of any person; to comply with the requirements of any applicable law; or to comply with our legal obligations.

• With your consent. Apart from the reasons identified above, we may request your permission to share your personal information for a specific purpose. We will notify you and request consent before you provide the personal information or before the personal information you have already provided is shared for such purpose. You may revoke your consent at any time with effect moving forward and may do so by contacting us via email at hola@micasitapreschool.com.

1. Sharing in the Last Twelve (12) Months

For a business purpose. In the preceding twelve (12) months, Mi Casita has disclosed the following categories of personal information for a business purpose to the following categories of third parties:

• We have disclosed your personal information to service providers that assist us in providing the Services. These service providers assist us with the following: information technology (“IT”) support; website hosting; cloud storage; data analysis; customer service; email delivery; marketing; program enrollment; and similar services.

• We have disclosed your internet or other electronic network activity information collected by cookies to our IT support to detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and to identify and repair the Services and platform errors.

• We have disclosed your internet or other electronic network activity information collected by cookies to our IT support to update, improve, and maintain the Services.

1. Sale of Personal Information

In the preceding twelve (12) months, Mi Casita has shared your internet or other electronic network activity information collected via cookies and other tracking technologies with our data analytics providers and ad networks as described in PERSONAL INFORMATION WE COLLECT AND WHY to provide targeted advertising. Such sharing may be deemed a sale under the Texas Data Privacy and Security Act. To opt out, please visit your Cookie Preferences.

In the preceding twelve (12) months, Mi Casita has shared, in hashed format, consumers’ personal identifiers (name, email address, telephone number, city and state) and information with respect to usage and engagement of our Services with third party marketing providers and ad networks in PERSONAL INFORMATION WE COLLECT AND WHY to create lookalike audiences and to serve targeted advertisements that may be of interest to consumers when using our Services. Such sharing may be deemed a sale under the Texas Data Privacy and Security Act. To opt out, please visit your Cookie Preferences.

YOUR INFORMATION CHOICES

You have the following choices with respect to your personal information:

• Correct or View Your Information. You may access your account to correct or view certain personal information you have provided to us, and which is associated with your account.

• Opt Out of Google Analytics. To prevent your personal information from being used by Google Analytics, you can download the Google Analytics opt-out browser, which can be accessed here.

• Opt Out of YouTube. The Google cookies also allow YouTube and its partners to show you advertisements on and outside of YouTube. To opt-out of this sharing and displaying of YouTube ads, visit Your data in YouTube, where you can clear and control the information YouTube collects on you.

• Opt Out of DoubleClick. To opt out of targeted advertising by Google and this sharing, you can go to Google’s Ad Settings, or you can install the DoubleClick opt-out browser plugin.

• Opt Out of Meta Pixel. You can opt out of displaying Facebook ads and sharing by visiting your Facebook Ad Settings.

• Opt Out of Advertising Cookies. In addition to opting out of certain trackers in your Cookie Preferences, all session cookies are temporary and expire after you close your web browser. Persistent cookies can be removed by following your web browser’s directions. To find out how to see what cookies have been set on your computer or device, and how to reject and delete the cookies, please visit: https://www.aboutcookies.org/. Please note that each web browser is different. To find information relating to your browser, visit the browser developer’s website and mobile application. If you reset your web browser to refuse all cookies or to indicate when a cookie is being sent, some features of our website may not function properly. If you choose to opt out, we will place an “opt-out cookie” on your device. The “opt-out cookie” is browser specific and device specific and only lasts until cookies are cleared from your browser or device. The opt-out cookie will not work for essential cookies. If the cookie is removed or deleted, if you upgrade your browser or if you visit us from a different computer, you will need to return and update your preferences. By clicking on the “Opt-Out” links below, you will be directed to the respective third-party website where your computer will be scanned to determine who maintains cookies on you. At that time, you can either choose to opt out of all targeted advertising or you can choose to opt out of targeted advertising by selecting individual companies who maintain a cookie on your machine. Our use of third-party marketing and analytics cookies is considered a sale/sharing under certain state privacy laws and is also considered to be what is known as interest-based advertising (IBA). To opt out of the sale/sharing through cookies and IBA across various platforms, please visit the Digital Advertising Alliance’s YourAdChoices program tools (Your Ad Choices) or visit one of the links below.

• Network Advertising Initiative (NAI) Opt-Out: https://www.networkadvertising.org/managing/opt_out.asp
• Digital Advertising Alliance (DAA) Opt-Out: https://optout.aboutads.info
• European Union (EU) /European Economic Area (EEA) Opt-Out: http://www.youronlinechoices.eu
• In general, you can also disable cookies by setting your browser to refuse cookies or indicate when a cookie is being sent.

• Opt Out of Email Tracking. You can disable this tracking by blocking automatic loading of images in your ema

RIGHTS OF TEXAS RESIDENTS

The Texas Data Privacy and Security Act (“TDPSA”) entitles Texas residents to certain rights. To the extent the TDPSA applies to our processing of your personal information, you are entitled to the following rights:

• Right to Access/Know. You have the right to request what personal information we have collected, used, disclosed, and sold about you, subject to certain exceptions.

• Right to Deletion. You have the right to request the deletion of your personal information that we collect or maintain, subject to certain exceptions. For example, if we are required by law to retain the information that you are asking to be deleted, we would not be able to delete the information until we are legally permitted to delete it.

• Right to Correct. You have the right to correct inaccurate personal information that we collect or maintain.

• Right to Opt Out of Sale. You have the right to opt out of the sale of your personal information to third parties.

• Right to Opt Out of Targeted Advertising. You have the right to opt out of the processing of your personal information for purposes of targeted advertising. To opt out, please visit your Cookie Preferences.

• Right to Opt Out of Profiling. You have the right to opt out of profiling (i.e. automated processing of personal information) in furtherance of decisions that produce legal or similarly significant effects.

• Right to Data Portability. You have the right to request that we transfer your personal information to another organization or give it to you.

• Right to Non-Discrimination. You have the right to not receive discriminatory treatment if and when you exercise your privacy rights under the TDPSA. Such discriminatory treatment may include but is not limited to: (i) the denial of goods or services, (ii) being charged a different price or rate, or (iii) receiving a different level of quality in goods or services.

• Right to Appeal. You have the right to appeal an action taken (or not taken) by Mi Casita in response to your request. We will inform you of any action we have taken in response to your request without delay and, in any event, within sixty (60) days after we receive your request. To exercise your right to appeal, you may submit your appeal by emailing hola@micasitapreschool.com. If you are a concerned with our response as a result of your appeal, you may submit a complaint to the Texas Attorney General here.

If you are a Texas resident and wish to exercise your privacy rights, you may submit your request to hola@micasitapreschool.complease visit your Cookie Preferences. 

For requests submitted via telephone, you must provide us with sufficient information that allows us to reasonably verify you are the person about whom we collected the personal information and describe your request with sufficient detail to allow us to properly evaluate and respond to it. In doing so, we will take steps to verify your request by matching information provided by you with the information we have in our records, including, for example, enrollment details. If we are not able to verify your identity for access and deletion requests with the information provided, we may ask you for additional pieces of information.

Only you, or a person that you authorize to act on your behalf may make a request related to your personal information. If you are an authorized agent making a request on behalf of another individual, you must provide us with signed documentation that you are authorized to act on behalf of that individual.

DO NOT TRACK

We do not respond to Do Not Track requests. Do Not Track is a preference you can set in your web browser to inform websites and mobile applications that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

INFORMATION SECURITY

We implement appropriate technical and organizational security measures, such as access controls (including passwords) and encryption, to protect the personal information that we collect and maintain from unauthorized access, destruction, use, modification, or disclosure. However, no security measure or modality of data transmission is 100% secure, and we are unable to guarantee the absolute security of the personal information we have collected from you.

CHILDREN’S PRIVACY

The Services are not intended for anyone under the age of eighteen (18). We do not knowingly collect the personal information from anyone under the age of eighteen (18). If we learn that we have received personal information from individuals under the age of eighteen (18), we will delete the personal information. If you believe we have received personal information from individuals under the age of eighteen (18), please contact us at the contact information provided below.

CHANGES TO THIS PRIVACY NOTICE

We may amend this Privacy Notice in our sole discretion at any time. If we do, we will post the changes to this page and will indicate the date the changes go into effect. We encourage you to review our Privacy Notice to stay informed. If we make changes that materially affect your privacy rights, we will notify you by prominent posting on the Website and/or via email, and obtain your consent, if required.

CONTACT US

If you have any questions about this Privacy Notice or need to access this Privacy Notice in an alternative format due to having a disability, please contact us by email at hola@micasitapreschool.com.